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We’ve all encountered situations where reaching a desired prospect feels like trying to find a Tasmanian tiger – elusive and challenging. Here’s a workaround to consider: if direct contact seems unattainable for various reasons, try approaching a manager in a different department who might be acquainted with the person you’re trying to reach.
Initiate the conversation by introducing yourself, your organisation, and how your products or services benefit companies similar to theirs. Express uncertainty about the appropriate contact within their organisation and ask for guidance on the best person to speak to.
Chances are, they might suggest the very person you’ve been struggling to reach. Gratefully acknowledge this information, send a follow-up email to initiate communication with this newfound contact. Then, after a week of no response from your intended contact, reach out to your new connection, kindly asking for their assistance in connecting you with the person you originally sought.
This approach not only broadens your network within the organisation but also provides an alternative route to engage your desired prospect indirectly through a colleague in another department.
Want a cold calling script that fits your business? Request a quote and we’ll help you build a practical script and question set your team can use on their very next call.
Paul Puckridge is an Australian corporate educator, course creator and writer who helps sales teams win more business without resorting to pushy tactics. He created Cold Calling Power, a short, practical workshop that shows sales professionals how to uncover new opportunities within their existing territories by building ethical cold calling and cold emailing into their everyday sales and account management routines.
Paul works directly with sales teams, sharing strategies and tactics that hold up in today’s fast‑changing B2B landscape. His sessions range from lunch and learns through to half and full day workshops, delivered in person or via MS Teams for sales meetings and conferences.
To bring Paul in for your next sales meeting or conference, email paul.puckridge@gmail.com.
